Writing Like a Doctor with Dr. Seth François

Dr. Russell Strickland [00:41:06]

Tell everybody what you guys do..

 

Dr. Seth François [00:41:08]

OK, we we do training, development of projects and and production of projects. And so we’re right now, we have a radio station that we’re working with, Alive 105, mobile radio. And we are producing several talk radio shows and now and next year and we were supposed to start production, but this COVID thing kind of slowed everything down, not knowing exactly what, you know, trying to be responsible. And we don’t want to be the cause of spreading COVID. And so we’re looking at next year. We’re working on trying to set up how we can do, say, film projects. And so we’re we’re working on that, and so next year, the audience will probably see one of our first first film projects come out next year.

 

Dr. Russell Strickland [00:42:13]

Let me know about that, because that sounds like so much fun on the radio side. Have you guys been doing. Have you guys been able to to produce on that side doing remotes and distance?

 

Dr. Seth François [00:42:27]

Oh, yes. Yes. So we have or our guests, now, instead of coming into the facility, we actually call them up and we do radio. Yeah. That way from there being at home and we’re bringing in a remote location. And so it worked is working out actually really better. And come to find out that the quality, the quality of recording is also better when you when it’s on the phone, you don’t have to worry on ambient noise around you and all that. It’s been working out pretty good. But we have two shows. We have Straight Talk with Dr. Seth, which is a political show. And then we have the Business of Love, which is based off of a book I wrote. And then we have some other shows that we’re that that have been on YouTube and all that.

 

Dr. Russell Strickland [00:43:25]

So, tell everyone about your book.

 

Dr. Seth François [00:43:28]

The Business of Love, it’s this is basically a relationship book and from a guy’s perspective and and for ladies to to see how a guy or how a guy would think about certain things and how to successfully engage in a relationship with a guy. So, so, so but it’s just been it.

 

Dr. Russell Strickland [00:43:57]

You can’t say we didn’t come with instruction manuals anymore.

 

Dr. Seth François [00:44:00]

That’s right. That’s right. Part of the book, you know, we talk about relationship contracts. A lot of times you get in a relationship and you have maybe an argument about something and and individuals don’t write don’t write it now. They don’t document what the solution was. And so they keep going back and repeating the same thing, same thing. But if you have a contract and say, look, we agree that that this is how we’re going to handle it, and you, you know, and now it’s locked in and you can get over that. So someone can say, well, we didn’t say that. We never agreed to that. You did is right. Yeah. And we know about how businesses are you can sometimes you can have. Oh yeah. I want to deliver you a one hundred, one hundred bananas here and then then you come out and it’s like they only do 50. Oh no, no, no, no.

 

Dr. Russell Strickland [00:44:56]

Yeah, got to get it written. I remember. Oh gosh. I don’t remember what it was called but there was this great movie back from the 80s maybe with well saying great movie I guess is maybe pushing it. But it was a Richard Pryor and Jackie Gleason. I believe Richard Pryor was moving across moving family across the country. And Jackie Gleason is walking through the house and they’re talking about all these nice features in the house. And you thought about this door where it came from, an antique hand car door or something like that. And Jackie Gleason tells them, well, we’re taking it with us and kind of laughs about it and everything. And they were like, OK, fine. And they talked about the beautiful chandelier. And Jackie Gleason kind of hits it gives them a little elbow to the ribs, like, well, we’re taking that with us. And finally they go outside the beautiful pool and he says again, Well, we’re going to take it with us. So Richard Pryor shows up, they move in and all that stuff is gone, including the pool. And he’s like, what would happen to you? This is not the house I saw. And and Jackie Gleason is going to the transcript. Like I said right here, we’re taking it with us and the laughing and the little, you know, a little elbow to the ribs did not get into the script. But him say we’re taking it with us did.

 

Dr. Seth François [00:46:15]

Right. It’s if it’s the truth. So, I mean, develop relationships. It’s really again, that’s just another element of commitment. You have to be committed to succeed. That’s all true.

 

Dr. Russell Strickland [00:46:33]

Now, how would you credit your your doctoral degree with the work that you’re doing in Imaginetainment now? Because I know so many of our students say, hey, I have all these opportunities available to me once I graduated. How did how do you think that doctoral degree helped you with what you’re doing now?

 

Dr. Seth François [00:46:50]

Well, I just you know, one thing that you will never forget is how to research and how to apply yourself in certain situations dealing with time constraints. Learning how to delegate things that may not be in your best interest to take on yourself. And it’s just it it has really just opened my mind that I’m not this island, that you you have to know when to ask for help. And it’s just it, but as far as the degree, you know, I have calls all the time and I may start doing some consulting work with unions because I do get calls from time to time. And so it’s so frustrating because when I was with the union, I would tell them certain things and they would just like, oh, OK. Yeah. And now everything that I told them is coming to fruition right now. So, so, so now it’s like, OK, I was trying to give you free help there.

 

Dr. Russell Strickland [00:48:16]

Well so but have you found that when Seth says something, people might not listen. But when Dr. François  says it is a little bit of a different story?

 

Dr. Seth François [00:48:25]

Oh, absolutely. Absolutely. It’s it’s it’s incredible of of of how it’s a you know, what I tell people is that you want to have a toolbelt. And when you have a toolbelt, some of those tools you don’t have to use, I mean, you may go on a job and you may not need to use a hammer. You may not need to use a drill. What is always good to have one if you do need it. Right? And so, I mean, even individuals that you may be applying for a job that you really love to do, but it doesn’t require a doctorate degree, you know? I mean, you know, so I mean, you may not want to highlight that you have a doctorate degree. You may just want to say your master’s degree or whatever. But if there’s a job that require you to have a doctorate degree and you don’t have one, then you’re out. You just you don’t have that. But, you know, I think the doctor the doctor degree is really important as far as if you’re an entrepreneur. If you if you want if you are a builder, the doctorate degree is can help you with the process and understanding of different things that you wouldn’t necessarily understand without going through the program.

 

Dr. Russell Strickland [00:49:49]

And I know a lot of people in this audience do identify with that term entrepreneur, but a lot of folks don’t. But when we talk about being an expert. They resonate with that term and it’s the same thing, you know, when you’re going out there and getting people to to utilize your expertise at this level, that is an entrepreneurial endeavor because there just aren’t that many people that operate at that doctoral level. It’s one percent of the population. So so that’s that’s very important that like you said, it opens doors when you have that first name, Dr.

 

Dr. Seth François [00:50:26]

Right. And you know what’s so interesting? Because after you complete your dissertation and it’s published, you know, I get these reports like every month about where my dissertation is being utilized. And and it’s really interesting to see that it is being utilized all over the world.

 

Dr. Russell Strickland [00:50:49]

That’s amazing.

 

Dr. Seth François [00:50:50]

For research, and it’s just it’s really I mean, for me, that makes me feel really good that I didn’t put all that time and research into the project and know what is not good. You know, it is it’s collecting dust somewhere and actually utilizing it.

 

Dr. Russell Strickland [00:51:09]

That is amazing, because we find that most most dissertations never get read after you graduate. And I tell students you need to be OK with that because the dissertation job was to get you that degree. And it did his job as soon as you graduated. But but if you do find that folks are actually using that word, that’s that’s that’s amazing. That’s a great extra bonus.

 

Dr. Seth François [00:51:32]

Oh, and and the other thing that I wanted to say, just just as a helpful hint. Just remember that there were individuals before you that did similar research.

 

Dr. Russell Strickland [00:51:47]

Right, there better have been.

 

Dr. Seth François [00:51:52]

Right, So what you want to do is find someone from from university and just kind of look at other dissertations like yours that were already written so that you can see how they format and not believe me, I’m not talking about plagiarism. I’m not talking about that at all. I’m just talking about understanding of how the process works to visually see how a completed project would look. And and then also just for the research, if you go to the reference section, you’ll find all kinds of nuggets of other other where other students and research. So you get that you get that right. And then you go and you start pulling off these articles and you start researching those articles, you know, and it’s just so important, you know, you don’t you have to it’s. It’s kind of like doing it the hard way or doing it the easy — easi-er way. It’s not an easy way.

 

Dr. Russell Strickland [00:53:00]

There is no such thing as an easy dissertation that you don’t get to make it harder.

 

Dr. Seth François [00:53:05]

But it’s there’s there’s ways that you can can can kind of acquire what you need in a in a in a place where where you. You know, I mean, for me, looking up an article and I didn’t know what I just said until I was finished, you know, pretty much right and right at the end. Right at the end, someone told me this. Well, have you looked at other other dissertations that were completed that were approved? The word is approved. Right? Because you could do a dissertation, but if it’s not going to be approved. And so that’s why you want to look at other people’s dissertations that were approved.

 

Dr. Russell Strickland [00:54:05]

This is one of the things we talk to our students about is, is it kind of getting in the headspace of what is the dissertation? What does it look like? How is it how does it operate? And there are some times when when you can do something very, very, very similar to someone else’s work and that that can be really, really helpful. And it’s not plagiarism at all. Science is built in steps and increments. And so taking someone else’s work and moving in another inch down the field is perfectly acceptable. And yeah, so there’s a lot of things like that that you can can just go to the library and really help yourself out with your dissertation.

 

Dr. Seth François [00:54:41]

Right. And just make sure you don’t plagiarize yourself because that is possible.

 

Dr. Russell Strickland [00:54:48]

I still take umbrage with that. I know some universities are trying to do that, but but certainly don’t don’t take a paper that you wrote for another class and try to copy and paste it into your dissertation. You’ve got to at least update it, rewrite it, that sort of thing. But the knowledge that you came by, that you that you applied it again, very common for you to reuse that, even if you’re a professional researcher, because you a lot of times these guys are working on the same thing for decades. And so, yes, of course, they’re going to use a lot of the same ideas. That’s what makes them experts, is that they have a set of ideas that their work is based on. But and universities will some of them I know Will will give you trouble about that if you’re too cavalier with using your own previous work.

 

Dr. Seth François [00:55:42]

Right, and I think another key thing, because when you get to the research section, you have to know how to synthesize all the information that you collected. That’s true. And and it is not just, you know, taking something and put it in there. You have to actually explain why this information. And in a short interval period of time.

 

Dr. Russell Strickland [00:56:10]

I like to tell folks that you’re telling your story and you’re bringing in little pieces of evidence, little nuggets of support along the way. You’re not the story should not be. He said this and she said that and they did this. That’s their story. It’s your story. What do you want to tell about the direction the research has gone in literature? If you are about what you have done when it comes to results or about what it means when it comes to your conclusions, it’s got to be your story. But then you bring along little pieces of support along the way. You know, I’m never walking down the street again. It was dark. It was scary. And I’m not going down that street again. Don’t you remember you were walking down that street last week and you thought some guy was following you. But that wasn’t Jessica’s story I just told that was my story. But I got a little support. Right. And that’s that’s what you got to do when you’re when you’re synthesizing this information, as you said.

 

Dr. Seth François [00:57:08]

Yeah, that’s right, Joe. Joe said he was walking down that street in the same thing, happened to him. So May. And then Bob said said, you know, he walks down the street and something fell on his head. So, you know, you can conclude that you walk down the street, something’s going to fall on your head.

 

Dr. Russell Strickland [00:57:27]

It’s not safe, right? That’s right. But the point is, you got to talk about why I’m not walking down the street and the decisions I made in this building and supporting it with those other stories. Not he said, she said and that sort of thing. This has been a lot of fun. I really enjoyed this. Tell it. Tell folks if they wanted to get in touch with you, if they wanted to to to work with Imaginetainment, if they just wanted to hear what what’s going on on your radio shows. Tell tell folks how they can best get in touch with you.

 

Dr. Seth François [00:58:03]

Oh, Imaginetainment.org is the website DrSeth@Imaginetainment.org is my email. Live 105.5 mobile radio station is the radio station. The shows are on Tuesdays at eight o’clock. And we’re actually updating the website now to or classes and things of that nature for next year or so. So yeah. I mean and keep in contact with us through the website and that’s where we’re getting ready to what we get an into next year.

 

Dr. Russell Strickland [00:58:55]

So that is awesome. And the name of the book?

 

Dr. Seth François [00:58:58]

It’s called The Business of Love. It’s a woman handbook for a successful relationship. The business of remember is a guy’s perspective. Don’t get mad at me after you read it.

 

Dr. Russell Strickland [00:59:06]

That’s great. Where can they find that?

 

Dr. Seth François [00:59:12]

Amazon. Yeah. And this doctor said I well, I wasn’t a doctor at the time, but so Seth François  and woman hand a woman’s handbook of a successful relationship and they can just pull it up and come right out.

 

Dr. Russell Strickland [00:59:32]

Awesome. And I would encourage you maybe maybe a second edition is due at this point so that it’s Dr. Seth this time around, because that that will that will certainly help with the authority. Again, one of the things we do is we work with students or doctors, folks who have earned their doctoral degree and other experts about expanding their authority by getting a book out there. And best thing you can do is have the first named doctor, but that as the author byline for your book. So the powerful combination.


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Dr. Russell W. Strickland

RUSSELL STRICKLAND, Ph.D., has been referred to as a “rocket scientist turned management consultant.” In truth, he applies an eclectic body of work from astronomy and nuclear physics to dynamic inventory management to market research to each of his student engagements.